Huber Retail (HK) Limited is an international distributor in Hong Kong.

To appreciate HOM as a pioneering menswear shop, you must first take the time to delve into its world and discover the very different lifestyles meeting the expectations of men today.

It’s undeniable that men’s fashion in Hong Kong has been strictly confined by stereotypes, particularly in the historical context. For instance, traditional gender roles and expectations had a powerful influence over men’s fashion over the past decades. There was a set of norms stating certain garments are for certain groups of people. Clear evidence is that we can hardly see pink or floral patterns in men’s clothing back then as it was deemed as a girly element and would undermine masculinity. Men would even face an accusation for not adhering to the traditional clothing norm. These limiting ‘rules’ have hindered the potential of creativity and self-expression within the men’s fashion world.

Contemporary men’s fashion has witnessed a revolution especially in the recent decades, with designers and brands actively striving to break free from the stereotypes. As we progress into a more accepting and inclusive era, the constraints of men’s clothes are gradually loosening. More ideas in men’s fashion are allowed to flow around and less critics to a person’s choice of style. Men’s fashion in HK is no longer tied to conservative ideals, that is, a strict uniform of suits and ties or neutral colors such as black and white. A wider range of styles is now available in the men’s fashion world, ranging from streetwear to casual chic. More colorful hues are added to menswear as well.